Independent full-service agency, Ardent Communications has been appointed by the Fred Hollows Foundation to lead its upcoming public relations campaign, following a competitive pitch.

The partnership will see Ardent support the foundation across earned media relations, ambassador procurement, influencer engagement and social media amplification for two community fundraising events in 2024, Fred’s Big Run and the Sydney Harbour Hike.

Ardent’s Chief Operating Officer, Elouise Hahn shared her enthusiasm toward the new partnership, crediting the agency’s full-service mindset and creative strategic solutions that activate the consumer experience across every touchpoint, for the appointment: "We are thrilled to embark on this journey with The Fred Hollows Foundation, leveraging our seamless integrative approach and creative thinking to add our mark on what is an iconic Australian charitable legacy.

"It is Ardent’s ethos and passion to seamless and personalised growth strategies that blend transparency and honest accountability, enabling us to find affinity with our partners across categories and propel our growth trajectory as an integrated agency."