Industry update
Brewer expands into Mainland China
Singapore-headquartered communications advisory firm, Brewer, has marked its second anniversary by announcing its expansion into Mainland China via a partnership with communications agency, Cyan. Brewer's Mainland China operations will be led by Country Lead, Daniel Li, who has also become a newly-appointed Partner at Cyan.
This partnership marks the launch of SEA-China Advisory, a specialised offering aimed at bridging communication strategies between these APAC markets.
“With the introduction of our SEA-China Advisory practice, we combine our expertise with Cyan, offering bespoke, results-driven solutions for clients engaging in cross-border transactions between [Mainland] China and Southeast Asia. Daniel’s remarkable expertise will be instrumental in driving our cross-market advisory services,” said Serina Tan, Founder and Managing Partner of Brewer.
“Our partnership with Brewer is driven by shared values of innovation and client-centricity. Together, we are committed to propelling Chinese brands onto the global stage and supporting their cross-border expansion. Brewer’s deep expertise in APAC communications advisory empowers us to be the catalyst for brands seeking international growth,” added Ada Chen, CEO of Cyan.
This partnership marks the launch of SEA-China Advisory, a specialised offering aimed at bridging communication strategies between these APAC markets.
“With the introduction of our SEA-China Advisory practice, we combine our expertise with Cyan, offering bespoke, results-driven solutions for clients engaging in cross-border transactions between [Mainland] China and Southeast Asia. Daniel’s remarkable expertise will be instrumental in driving our cross-market advisory services,” said Serina Tan, Founder and Managing Partner of Brewer.
“Our partnership with Brewer is driven by shared values of innovation and client-centricity. Together, we are committed to propelling Chinese brands onto the global stage and supporting their cross-border expansion. Brewer’s deep expertise in APAC communications advisory empowers us to be the catalyst for brands seeking international growth,” added Ada Chen, CEO of Cyan.
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