After more than eight years working for PR and public affairs agencies, Caroline Voaden has decided to turn her focus to copywriting, setting up her very own B2B copywriting studio, STORY. She'll be mainly working with businesses spanning the law, finance and property sectors, and currently has a client portfolio which includes Airwallex and Homesite.

Caroline starts this new chapter following three years at The Civic Partnership, most recently as an Account Director, across issues management, media relations and digital campaigns. Prior to that, she spent time at Mkt. Communications, as well as Farrer Kane in London.

On her new business, Caroline said: "After eight years of honing my craft in fast-paced comms agencies, I’m excited to focus on what I do best - writing.

"At STORY., I write story-driven copy that gives law, finance and property businesses a competitive edge. Specifically designed for B2Bs, my approach combines regulatory know-how, a knack for translating jargon and a proven writing methodology that gets results.

"2024 started with a bang; I’ve partnered with three anchor clients and am looking forward to working with many others."