Edelman has announced the promotion of Simon Murphy to Head of Business Marketing and welcomed Alyssa Soh as Head of Influencer Marketing in APAC.

Initially joining Edelman Hong Kong as Head of Corporate in 2017, Simon most recently relocated to Melbourne to take up the role of EVP, Head of Corporate Innovation, APAC & Global Client Lead. He brings over 25 years of international experience in corporate affairs and communications, having worked in Australia, India and the UK.

In his new role, Simon will be reporting to Joe Kingsbury, Global Chair of B2B Marketing at Edelman, and will lead the agency's specialised B2B offering, focused on driving reputation, business demand and revenue growth for B2B clients, across the APAC region.

Simon commented: "Business has always been about trust and relationships. At Edelman we earn trust to drive growth. We make meaningful connections and sustain conversations. Which drives bigger, better, long-term impact."

Alyssa joins the team in Singapore following a decade in the tech sector, most recently as Head of Branded Content and Creators for X (formerly Twitter) for the JAPAC region. She will be reporting to Edelman's Global Head of Influencer Marketing, Tyler Vaught, and is tasked with scaling Edelman’s influencer marketing offering across the APAC region.

Alyssa shared her decision to join Edelman, saying: "I believe leveraging Edelman’s established and trusted position in the global communications industry, as well as its comprehensive suite of solutions, will allow us to innovate in this market - enhancing our work with both Brands and Creators to create meaningful content and trusted connections with their audiences across owned, paid and earned channels."