Sling & Stone has been appointed by Lush as its agency of record following a competitive pitch. The agency's brief is to promote Lush in Aotearoa, with a focus on consumer PR and creator relationships, corporate thought leadership and driving the agenda for ethical causes the brand is passionate about.

As part of Sling & Stone's remit, the agency will also focus on activations, events and stunts to connect and build communities.

Sling & Stone's Head of New Zealand, Sian Church said: "When we first started talking to the Lush team, it was clear that both of our values clearly aligned. We love everything that Lush stands for including taking matters into their own hands and addressing the issues now, not waiting around until others believe in the problem before changing. That’s exactly why we started Sling & Stone, so we can supercharge these stories for ambitious brands and make our world a better place!"