GrowthOps has announced the acquisition of creative consumer public relations agency, FORWARD. The acquisition will see GrowthOps bring earned media, influencer marketing, brand social content and activation capabilities to clients around Australia and across the APAC region.

It also gives FORWARD access to a range of strategy, creative and digital services from GrowthOps' other agencies including, AJF Partnership, Khemistry, PENSO and GO Digital.

FORWARD Founder, Fergus Kibble, will continue as FORWARD's Managing Director and will join the GrowthOps leadership team.

Fergus said: "I am excited about the future possibilities that GrowthOps and FORWARD can create and the potential to scale and deliver innovative solutions and competitive advantage for our clients. There is strong alignment in the vision and values between our organisations."

GrowthOps CEO, Clint Cooper, said: "Fergus and the rest of the FORWARD team have built one of Australia's most creative and awarded consumer PR agencies. We are thrilled they will be joining the GrowthOps’ stable. The move will enhance our ability to offer our clients end-to-end integrated creative, digital and earned campaigns."