Creative communications agency, History Will Be Kind (HWBK), has expanded its purpose offering with the launch of History Matters.

Working with a panel of industry leaders across sustainability, DEI, First Nations and innovation, the History Matters approach aims to help brands uncover organisational opportunities, risks and gaps, and transform those insights into creative communications strategies, backed by organisational action, to drive positive impact and build reputation.

Corinna Fawls (pictured) has been promoted to Director of Reputation + Impact and leads the History Matters offering: “Our defined offering has been developed in response to the increasing complexity organisations face in navigating, doing and communicating “good” in a rapidly shifting environmental, social and legislative context. It has never been more important that positive intent, authentic action and communication happen in step.

“Partnering with this inspiring and talented panel of change-makers across ESG and innovation, we’re excited to better support our clients to do this - creating transformative moments, backed by real action, to engage audiences, drive meaningful impact, and leave a positive, lasting legacy.”

Consultants working with HWBK include: 

• Melissa Houghton, Director, Eighty20 (Sustainability & Human Rights);
• Mariam Veiszadeh, CEO, Media Diversity Australia (DEI);
• William Trewlynn, Director & Facilitator, YarnnUp (Aboriginal Affairs);
• Lara Dolz, Director, How To Impact (Innovation & Design); and
• Hamilton Jones, Head of Strategy, Deepend (Digital Transformation).

Alongside her work driving History Matters, Corinna will also be responsible for delivering HWBK’s B-Corp certification and supporting Deepend Group’s overall commitment to operating with positive purpose across client services, culture and operations.

HWBK is part of the Deepend Group, a digital communications and innovation consultancy group, along with Deepend (Digital), How To Impact (Innovation) and Nomad (Emerging Tech).