Following a competitive pitch, creative communications agency, History Will Be Kind (HWBK) has been appointed as the communications agency of record in Australia for Hnry, a digital accountant and tax automation service for sole traders.

Founded in New Zealand in 2017, Hnry is looking to boost its presence by doubling down on communications to fuel consideration and advocacy amongst Australia’s sole traders.

Hnry Australia’s Managing Director, Karan Anand said the team was thrilled to appoint HWBK to help reach and convert the largely under-serviced sector: “Sole traders play a distinct and fundamental role in supporting the Australian economy but their unique needs and challenges are often overlooked as they get bundled in with ‘SMBs’."

Business Director at HWBK, Edwina Brook said: "Hnry is a true innovator, ambitious in its mission and laser focused on driving positive change for the sole traders of the nation, essentially changing the accounting game for good. We’re excited to be working with Karan and the team to unlock the full potential of this thriving sector, and ultimately deliver positive business impact for Hnry."