Australian celebrity fitness program, 28 by Sam Wood has appointed Auckland public relations agency, Impact PR to spearhead its multi-channel New Zealand launch. The agency will be tasked with managing the health and nutrition program's public relations and influencer engagement strategy throughout the region.

New Zealand will be the first international market for 28 by Sam Wood, with plans to expand into the United States, Canada and Europe.

Impact PR's Managing Director, Fleur Revell-Devlin said: "The program has the potential to make a tangible difference in the lives of thousands of Kiwis and there is a strong alignment with our experience in the healthcare sector and growth objectives of 28 by Sam Wood.

"We are looking to utilise earned media opportunities TV, radio, print and digital platforms to rapidly build organic awareness and encourage subscriptions of the new program."