Influence Matters has launched Influence Matters Startups to support early-stage tech companies in Asia. Led by Managing Director and Founder, Simon Vericel, the Startup PR Activation Program aims to help startups build their communication framework, provide founders with PR training and establish their storytelling and brand-building.

With the launch of the new practice, Influence Matters International will continue to serve the firm's cross-border, multi-market clients.