PR agency, Straight Up PR, has officially introduced a sister agency, Straight Up Studio, providing branding, design, content and digital marketing. The agency seeks to work with current and emerging businesses in the health and wellness industry on both sides of the Tasman.

Straight Up Managing Director, Hannah O'Donnell, said the business was born from a desire to help brands move from simply an idea to a business, having seen first-hand the negative impacts that come from launching a "not so finished" brand into the market: "It all starts with knowing your brand & owning your story. Let’s face it, if you don’t have a clear message, product, call-to-action & place for your customers to visit to learn more, connect or buy from you, then you might as well not bother.”

Straight Up Studio’s mission is to bring brands' stories to life through branding, design & marketing, whether this be logo concepts / design, website, social media tiles, fresh imagery, marketing collateral, SEO, copywriting, or style guidelines.