Launchpad, a home-grown Malaysian brand consultancy under the stewardship of award-winning Editor Stefan Pertz, has launched their latest offering, Campigo (Camp-I-Go). Having identified local camping as a mega-trend for Malaysia, the brand aims to become an ecosystem for the industry. As a first phase, the website will serve as a jump-off point for the developments to come. Camping as a leisure activity touches on several industry sectors: camping sites themselves, camper vans, recreational vehicles and their accessories as well as insurance, financing and trivial items such as mosquito spray. The initial site will be rapidly developed to become a one-stop shop for camping adventures. Campigo will also feature campsite listings, reviews, magazines, travelog, activities and news in the camping industry.