Liquid to represent Australia as part of PRCA APAC NextGen committee
Industry update

Liquid to represent Australia as part of PRCA APAC NextGen committee

International integrated communications consultancy, Liquid, has increased its contribution to Australia’s PR and communications industry with Account Executive, Tom Dellow joining the PRCA APAC NextGen Group committee.

Tom has been appointed as one of two Australia-based committee members, after relocating from the agency's UK office to join the team in Brisbane earlier this year.

The NextGen Group provides events, information, support and advice to practicing PR and communications professionals across the region by sharing best practice, promoting the profession, and breaking down competitive barriers via collaboration.

Speaking of his involvement, Tom said: "I’m very excited to be joining the PRCA APAC NextGen Group committee and can’t wait to get stuck in. I’ll be bringing insights from working in both the UK and Australia and hope to use these to share advice on how consultancies in APAC can harness ideas and learnings from different markets.

"I’m also looking forward to learning more about the APAC PR and business landscape, at the same time as meeting like-minded individuals who want to showcase the value of PR for organisations and individuals."

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