New look, new name for PR body in Australia
Industry update

New look, new name for PR body in Australia

(CPRA Chair, Shane Allison and CEO, Louise Harland-Cox)

The Public Relations Institute of Australia (PRIA) has relaunched itself as Communication and Public Relations Australia (CPRA). The new look and name for Australia's peak body for PR and communications professionals comes as the association marks the start of its Diamond Jubilee anniversary.

Under the new name, the CPRA will continue to build on the work of PRIA in delivering industry training, networking and knowledge, helping professionals to connect with peers, providing recognition for their achievements through the Golden Target Awards, and helping to shape the future of the industry.

Communication and Public Relations Australia Chair, Shane Allison, said the launch of the CPRA brand injects new life into the organisation: “It’s a defining moment for us as an organisation. Today is a celebration of the strength of our industry and recognises the contribution to the Public Relations Institute of Australia’s forebears: their efforts in advocating for the industry and pioneering our profession over the past 75 years is why we are here today.  
“It’s also a celebration of the evolution of our industry, our ambition for our profession and the positioning of our peak association for the next 75 years as we continue to deliver industry-leading training, build the community of communication and PR professionals, and advocate for the growth of the industry,” he added.  

CEO of Communication and Public Relations Australia, Louise Harland-Cox, said the industry is more relevant than ever and the need for its peak body has never been greater, underscored by the growth of the association: “The past three years has seen substantial growth of our membership, and we start our new era as Communication and Public Relations Australia with a stronger and more engaged membership base than pre-pandemic.  
“I’m excited that today we transition to the more encompassing identity of Communication and Public Relation Australia - highlighting that we are an organisation that represents all communication professionals, and even more reflective of the industry we advocate for,” she added.

CPRA will be holding a number of local networking nights throughout February as it celebrates the double milestone through "CPRA Month".

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