_{(Pictured, left to right: Laura Byrne, Amber Abbott and Lauren Bailey)}

Creative communications agency, one green bean (ogb), has announced a number of new appointments and roles to strengthen and build on an innovation-focused leadership team.

Amber Abbott has been promoted from General Manager to Managing Director, reporting directly in to the Global Chairman of Havas PR Global Collective, James Wright. With more than eight years of service at ogb, including as Head of Client Services, Amber will be taking on responsibility for the agency’s strategic direction.

She will be supported by Lauren Bailey, who has been promoted to the new role of Managing Partner and Director of Innovation. She rejoined ogb as Executive Director early in 2022 from her role as Group Manager - PR, CX Strategy & Content at Westfield’s Scentre Group. Prior to that, Lauren spent four years as Business Director at ogb.

The senior management team also includes Head of Content Laura Byrne, who joined the agency in 2022, and Head of Creative Services, Hannah Stalder, who is returning from maternity leave.

James Wright said the appointments and creation of the Innovation role underscored the agency’s determination to remain at the forefront, driving change: “ogb has been a pioneer in the creative communications space in Australia for over a decade through social and digital innovation, and world-class creative thinking. The changes come in lieu of replacing Simone Gupta as CEO who departed the business in 2022. We believe this new structure driven by a young and exciting management team will catapult the agency to even greater heights.”