The Public Relations Institute of Australia (PRIA) is set to become Communication and Public Relations Australia (CPRA) from 1^st February 2024.

PRIA members voted overwhelmingly in favour of a new identity and a new constitution for the association at an extraordinary general meeting this week, the culmination of a long process of engagement and consultation.

PRIA President, Shane Allison, said the change reflects an incredible amount of hard work, led by Honorary Secretary Helen Hutchings, as well as thousands of hours of members time to share input and feedback on the vision for the association to craft a new identity. "How we represent our peak body to members and stakeholders is absolutely critical to our association, it speaks to who we are, who we represent and how we engage with our industry.

“The change to CPRA signifies a huge step forward for our association, demonstrating our commitment to the future and respect for the past. Nothing will mark turning 75 better than celebrating our heritage and positioning our association for the next 75 years of growth.”

PRIA said the new constitution underpins the name change and embodies a member-first approach to governance, ensuring members can have a say and be heard on key decisions.

“Our constitution is an incredibly important document, and these changes dismantle the complexity that has held our association back from delivering value to members,” Shane added.

“This new constitution reconnects us with our purpose, clearly explaining who we are, and why we joined together as members in this association."