Sandpiper has appointed Rob van Alphen as Director of Strategy & Innovation to lead its growing work in customer journey strategy and communications. Rob will work with clients focused on building and leveraging digital reputation capital in the customer journey. Rob joins Sandpiper with an international agency and in-house experience helping B2B and B2C market leaders in Europe, the Middle East, and the US.

Emma Smith, Chief Executive, Sandpiper, said “With the global pandemic propelling forward the use of digital channels globally in every area of our lives, the interplay between digital reputation, communications and customer journeys is increasingly interlinked. We are excited to bring Rob’s unique global experience in this area to our clients.”