Full-service communications agency, iD Collective has continued to grow, bolstering their Sydney team to welcome SBCo. and communications and public relations professional, Sally Burleigh to their Executive team.

Sally joins the iD group as a Director, at the helm of the Sydney team. She will continue to work with her existing clients alongside her team from SBCo., as they integrate into iD’s expansive client list and office.

Sally brings a wealth of experience to the team, having started her career working for Ita Buttrose AC, OBE at ITA Magazine, she then progressed to production and television, and finally founded her first agency, SBPR (now SBCo.).

iD Collective's Executive Director, Amanda Booth, shared her excitement around the new partnership, stating: "iD Collective is thrilled to bring SBCo. into the iD family. Sally’s dynamic and celebrated reputation across the Australian media landscape is second to none. iD at its core has always been about evolving and amplifying and we cannot wait to embrace Sally and her team’s expertise, network, and talent - taking our NSW team to a new level of recognition in the Sydney marketplace."