Strategic communications and reputation agency, Sefiani has brought on board Lyndsey Gordon (pictured, left) in the newly created role of Brand & Consumer Communications Lead. Her international communications journey spans two decades in the UK and Australia, most recently as Head of Communications at Carnival Australia’s P&O Cruises for six years. Before that, Lyndsey spent nine years with Ogilvy PR in the UK and Australia working with consumer-facing clients.

Sefiani’s Managing Director & Managing Partner, Mandy Galmes said, “Lyndsey brings creative flair, incredible positivity and an impressive track record of powerful storytelling that builds brands across earned, owned and paid media."

The agency has also announced that Sefiani's Sustainability Communications Practice Lead, Julia Hoy (pictured, right) has become an Associate Partner. This follows the acquisition of Sefiani by Clarity Global Group in January this year, and the rollout of a new global leadership model across the agency, which provides pathways to Partner and President roles.

Robyn Sefiani, President ANZ & Reputation Counsel said: “This new leadership model opens exciting career opportunities for our people within the entrepreneurial Clarity Global Group. With ambitious growth plans for the years ahead, the structure creates a flexible, strategic agency model fit for the next generation. 

“We are thrilled for Julia that she is embarking on the Partner track. Her wealth of experience and passion for sustainability and climate change mitigation has enabled Sefiani to build a market-leading sustainability communications offering in Australia that is sought after by top-tier clients both here and overseas. This enables us to live our purpose as agents of change doing work with positive impact."