Global hydration brand, waterdrop has appointed Sling & Stone as its communications agency of record as it ramps up growth into Australia.

Launched in Vienna in 2016, waterdrop has tapped Sling & Stone to support its local presence, engaging in integrated earned and paid media relations and amplifying local activations such as the recent Australian Open.

Global Head of Consumer at Sling & Stone, Kasi Talbot said: "We are huge brand fans of waterdrop, the products are incredible and once you try waterdrop once, you'll be converted. More and more people are looking for alternatives to sugary, unsustainably produced drinks and even alcoholic beverages, so it's an exciting and growing category to be playing in for brands.

"The team behind waterdrop in Australia are ambitious and creative, which fits so perfectly into our wheelhouse of working with innovative FMCG, food and beverage brands. We love how standout waterdrop is in a rapidly growing category and look forward to helping Australians drink more water."