Integrated communications agency, PRecious Communications, has strengthened its offerings for the Southeast Asia region and beyond with two senior leadership changes:

• Robin Chang has taken on the role of Senior Vice President for Life and INC. In his new capacity, he spearheads the operations for consumer brands, corporate and government practices across various markets including Malaysia, Indonesia, Philippines and Vietnam. With more than 15 years of communications experience, Robin worked with a range of clients including Geneco, Artbox Singapore and Bosch Home Appliances.
• Arundhati Saha is now the Vice President for Strategic Advisory. She oversees the agency’s technology and startup teams with her two decades of experience leading client relationships within the said industry. Prior to this, Arundhati was the Director of Strategic Advisory at PRecious Communications.

Robin said, “I am very thankful for this opportunity to expand my portfolio and foster growth both in our team and the business, spanning regional corporate, consumer, and integrated endeavours. My vision is to implement best practices that transcend PR advisory and consulting, crafting brand-led initiatives woven with compelling storytelling that significantly influence business growth”.

Arun is excited to take on this new challenge. She said, "My focus includes adding significant depth to the team and expanding our expertise into the region as we collaborate even closer with the newly minted capabilities of PRecious IMPACT to address client challenges and deliver integrated solutions.”