TBWA\Sydney and Eleven have bolstered their social and strategy capabilities with the appointment of Cal Guyll as Social and Content Strategy Director.

Cal will join TBWA’s multi-disciplinary strategy team, led by Sebastian Revell, and will also join the leadership of Eleven’s social team.

He brings over 14 years of social expertise, having previously worked on social, content and digital media campaigns for brands across the UK and Australia and is excited to join the team: "The group is passionate about the role of social-first content in campaigns that create impact across the total brand experience and has the talent to continue producing brilliant integrated work that drives innovation in this space.

“I'm a firm believer that social media and content should sit directly at the heart of creative and earned ideas, and joining the team is a great opportunity to deliver on that belief.”

Cal will partner with Eleven Sydney General Manager Amy Ashworth and Social Client Partners Erin Brizga and Emma-Jaye Zappacosta in directing the continued evolution of Eleven’s social offering, with Amy commenting: "We’re so happy Cal has joined our combined team. With his expertise and passion for creating cultural impact in the feed for brands, we’re excited to continue turning our social campaigns up to Eleven."

Head of Strategy for TBWA\Sydney, Sebastian Revell added: "Cal’s strategic smarts are matched by his bleeding edge cultural knowledge. Amy and I are excited to see the collective’s strategic social offering benefit from his passion and expertise."

As part of the strategy team Cal will also be working across the TBWA\Sydney Collective, which includes FleishmanHillard, GMR Australia and Fabric.