Redefy's Founder and Managing Director, Rachael De Foe, sits down with Telum Media to discuss the recent relaunch of her strategic communications consultancy.

She also shares more about #AfterIWD, a new database that aims to showcase women and non-binary spokespeople across various sectors even after International Women's Day (IWD).

Some highlights from the discussion include:

• Rebranding RDF Strategies as Redefy (0:30)
• How Redefy adopts non-traditional strategies to help clients tackle hurdles, opportunities and risks on the communications front (1:04)
• Why Redefy works a lot with start-up founders, venture capitalists and innovators in the fintech space (2:12)
• Rachael's plans for expanding the team with like-minded talent (3:15)
• How Redefy's niche focus allows them to compete with larger agencies (5:30)
• How journalists and spokespeople can use the #AfterIWD database (6:36)