Telum Talks To... Tasting Kitchen's Shanghai team
Could you tell us more about Tasting Kitchen (TK) and its target audience?
Tasting Kitchen (TK) Media Group is Asia's premier epicurean lifestyle brand. We aim to present to our audience the best in food and drink, art and design, and luxury travel across the globe. Our magazine is published every two months in both English and Chinese. It is distributed in various cities, namely Hong Kong, Macau, Shanghai, Beijing, Guangzhou, Shenzhen, and Chengdu. At the same time, we provide additional VIP and trade distribution across other parts of Asia, Europe, and the United States.
TK has been recognised a total of nine times for excellence in magazine design and excellence in photography by the Society of Publishers in Asia.
Our audience is aged between 20 and 45 years old, and they are interested in luxury lifestyle, design, architecture, and high-end dining areas, among other things. Some of them also work for brands that TK's really keen to connect with.
Do your team in Shanghai have a different focus compared to the editorial team in Hong Kong?
The Shanghai team has the same editorial focus and commitment as the Hong Kong team, which is to make TK one of the best high-end lifestyle media outlets.
It goes without saying, however, that our Shanghai team focuses more on news and content related to China.
Recommend a section or feature of the magazine that you think is most attractive to consumers. Also, what would be the most appealing to brands?
Chef / Designer Dialogue for consumers, and CEO interview for brands.
TK also distributes content on social media platforms in China. Please tell us more about your engagement on those platforms, such as Xiaohongshu.
Xiaohongshu is definitely one of the most powerful social media platforms for lifestyle and high-end brands. It works with KOLs (key opinion leaders), KOCs (key opinion consumers) or media accounts. In terms of TK Media's account on Xiaohongshu, we focus on how we can engage with our audience with our posts rather than only the number of followers of the account. Having said that, we have already reached an average of 200+ engagements per post with more than 3500 followers only two months after the account was launched.
Any tips for story pitches?
Reach us through email or TK's social media platform if you want to pitch.