Telum Webinar Recap: CorporateTreasurer on its upcoming editorial line-up and top Dos and Don’ts for PRs

During our latest Telum Talks To… webinar, Editor Ella Arwyn Jones and Senior Reporter Sara Velezmoro, the Hong Kong-based editorial team of CorporateTreasurer, shared with us the title’s latest editorial line-up as the publication celebrates its 10th anniversary and the winning formula for landing coverage. 

Key takeaways:
  • CorporateTreasurer publishes two online newsletters per week that offer strategic insights and share industry best practices for CFOs and corporate treasurers across Asia.
  • The CT team also produces podcasts which showcase the softer side of the career of CFOs and treasury professionals.
  • The CT week virtual event, “Transforming treasury for tomorrow” is happening in late April while a hybrid event on sustainability will take place in Singapore in June, alongside FinanceAsia.
  • There are two other major Haymarket financial publications. FinanceAsia, which is focused on the capital markets, covers mainly the themes of accessing local markets, sustainability and FinTech whereas AsianInvestor focuses on asset ownership and investment, and institutional investors.
Upcoming trends the CT team is keeping an eye on:
  • How digitalisation is affecting cross-border payments, and how blockchain and crypto has the potential to transform the treasury landscape.
  • Regulatory changes and their potential to impact central banks.
  • The role of treasury in incorporating ESG considerations into strategy.
  • Other issues include supply chain issues, geopolitics and inflation.
Top Dos:
  • Send clear, personalised emails offering a potential angle.
  • Suggest specific available people that the CT team can speak to.
  • The CT team prefers to touch base for comments via calls but are open to written responses if needed.
  • Get in touch with pitches anytime, but note that the team has more flexibility on Thursdays and Fridays for scheduling on-record interviews and conducting research.
  • To land coverage on FinanceAsia’s upcoming print magazine, get in touch with exclusive interviews, features, reports, research, sponsored content and adverts by end of May.
Top Don’ts:
  • Do not use too much jargon or abbreviations in your pitch.
  • Do not over-promise on what the client could offer and under-deliver.
  • Do not send external articles for the CT team to publish. Get in touch with the commercial team for this type of opportunity. 

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Telum Media


Sara Velezmoro

Credit Reporter

Ella Arwyn-Jones

Content and Business Director, Asia


6 contacts, 10 media requests

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