APAC technology PR agency, The PR Group, has announced the appointment of Catherine Shu as Director of Content & Media. Based in Taiwan, she will oversee content services offered by the agency and contribute to its growth across Southeast Asia, including working closely with the VC and technology ecosystem.

Catherine was previously a Senior Reporter at TechCrunch for 12 years, where she covered various startups and breaking news from Asia and the US. She had previously contributed analysis pieces on the tech industry in Asia, providing context for international audiences on different markets, sectors, policies and trends. Her reporting has also appeared in the New York Times, Barron’s and the Wall Street Journal.

CEO and Co-Founder of The PR Group, Caroline Shawyer said: "Catherine's deep knowledge of the Asian region combined with her networks will enhance our ability to help global technology companies tap the immense growth opportunities that Southeast Asia affords, while also supporting regional companies to expand into new markets.  

"Increasingly, we are seeing more companies turn to us for help in building their content hubs to drive deeper conversations across channels and audiences. Catherine will play a key role in growing this offering and enhancing our ability to help clients tell compelling stories with impact.

"We’re delighted to have Catherine onboard and look forward to further cementing our position as a leading technology PR partner for the best and fastest growing companies in APAC.”