The Smart Local Media Group marks a decade of content creation with community-first initiatives
Media update

The Smart Local Media Group marks a decade of content creation with community-first initiatives

In celebration of its 10th year anniversary, The Smart Local (TSL) Media Group has announced a two-month-long celebration which puts its followers, partners, and the wider community at the forefront. TSL Media Group has rolled out a large-scale #TSL10 birthday campaign which will bring the celebration right onto the streets of Singapore, Thailand, Philippines and Malaysia.

TSL Media Group will also be piloting #ContentForGood, a multi-platform content pillar which aims to spotlight social issues, and create rippling do-good effects in Gen Z and Millennials. This is part of its bigger initiative on community partnerships as it undertakes production efforts on a pro bono basis. Confirmed partners currently include Mandai Wildlife Group and Temasek Foundation, and work is due to start from Q4 2023.

TSL Media Group is also looking to facilitate industry camaraderie and will be setting up an inclusive media network of publishers, creators and digital agencies through thought leadership events, networking sessions and curated industry insights. More details of its celebration can be found here.

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