Australian full-service agency, Think HQ and its multicultural communications arm, CultureVerse has announced its new strategic positioning as 'The Positive Change Agency'.

Alongside this, Think HQ has unveiled a refreshed brand and visual identity designed and implemented by the agency's in-house creative, design, production, and technology teams. Think HQ has also opened a second site at its South Melbourne headquarters that is a purpose-built creative space for teams and clients to gather, collaborate and celebrate.

Think HQ’s Founder and Managing Director, Jen Sharpe said: "Over the last 13 years, we’ve been relentlessly committed to inclusive communications that create positive outcomes for people, places, and the planet. This refresh tells our story and shows our dedication to actively listening and involving community in all of our work. It also means we are not defined by one particular service offering. We have spent years building up our in-house integrated capabilities, so rather than the market thinking of us as a creative, PR, events, multicultural, language services, First Nations, technology, or production agency, we have defined ourselves by what brings it all together - positive social change.

"This is a significant step change for the agency as we enter our next phase - it perfectly captures Think HQ and CultureVerse and reflects our dynamic, diverse, and authentic people who are the driving force of everything we do. We know that while competitors will flirt with the idea of 'purpose' or social impact, no one else in the market comes close to who we are and what we do."