Global entertainment company, VA Media has appointed Organic Pacific and Havas to support its international growth ambitions. The remit includes development of a global strategy, international brand profiling and industry event approach.

VA Media is an Australian based, Ad-Supported Video On Demand (AVOD) network that partners with studios, film and distribution businesses, connecting content creators with audiences to monetise their content across streaming platforms.

Organic Pacific's Managing Partner, Annabelle Gigliotti said: "VA Media is enjoying exceptional success in the evolving AVOD landscape and team Organic are looking forward to working with VA Media on promoting its global brands. This space is growing exponentially and with watch-time hours on owned and operated channels of over 270 million hours in the last 365 days, equal to over 30,000 years of content consumption, the opportunities are endless."