YAP Global, a PR and Communications agency specialising in showcasing the work of cryptocurrency and decentralised finance (DeFi) companies, has expanded its senior communications team in Singapore. Gemma Lo, formerly from Hill+Knowlton Strategies, will lead the Singapore hub as an Account Manager to help build sustainable communications teams within the Asian region. Gemma will work alongside Account Manager Samantha Howard (formerly World Vision and VICE Media), Account Director Martyna Borys (PR Week’s 30 Under 30 and Fintech Expert from Edelman), and the agency’s CEO and Founder, Samantha Yap (formerly Channel News Asia).