We are looking for a versatile journalist who can write compelling stories, conduct in-depth research, and create engaging content, while also having a solid understanding of advertising principles and strategies. The ideal candidate will be able to blend journalistic excellence with advertising acumen to produce content that resonates with our audience and drives business objectives.

Key Responsibilities:

• Write and edit high-quality, engaging articles, features, and other content for various platforms.
• Conduct thorough research and interviews to gather information and insights for stories.
• Collaborate with the advertising team to develop and execute integrated content and advertising campaigns.
• Create sponsored content, advertorials, and native advertising materials that align with brand guidelines and objectives.
• Monitor and analyze content performance metrics to optimize future campaigns and strategies.
• Stay updated on industry trends, best practices, and emerging technologies in journalism and advertising.

Qualifications:

• Bachelor’s degree in Journalism, Communications, or a related field.
• Proven experience as a journalist with a portfolio of published articles and stories.
• Strong understanding of advertising principles, strategies, and best practices.
• Excellent writing, editing, and proofreading skills.
• Ability to work effectively in a fast-paced environment and meet deadlines.
• Creative thinker with a passion for storytelling and content creation.
• Strong communication, collaboration, and interpersonal skills.