Children’s audio storytelling brand, tonies has appointed 303 MullenLowe as its integrated trans-Tasman agency of record, as it launches locally in 2024

The agency's remit extends across the full breadth of local marketing activity for tonies, including strategy, creative, brand positioning, social, PR, influencer, content, events and production.

303 MullenLowe Sydney’s Managing Director, Karen Coleman said: "We are incredibly excited to be partnering with tonies as it brings its outstanding children’s audio system into the local market, and into Australian and New Zealand homes. Launching into a new market takes a range of capabilities and we are delighted to be able to offer tonies a fully integrated offering. It’s an outstanding product and with local know-how, tonies will no doubt become a brand that resonates with parents and children alike here in Australia and New Zealand as it has done around the globe."