Telum is looking to highlight the diverse and vibrant agencies in the Southeast Asian PR agency landscape in upcoming editions of our PR Alert. We want to encourage networking, business opportunities, and to celebrate the great initiatives being worked on around the region. If you'd like your agency to feature, get in touch.

What services does PRecious Communications offer?
PRecious Communications blends innovative thinking and creativity to deliver bespoke results-driven integrated communications solutions. Our offerings run the gamut from public relations to social media and content marketing, creative content, investor relations, crisis communications, and leadership communications and media training.

We’ve reaped numerous awards over the years for campaigns across practices- a testament of our relentless commitment to excellence, innovation and growth.

What is the size of the team?
We’re a mid-sized agency with over 50 highly adaptive, self-empowered consultants across Asia-Pacific. We’ve advised clients - ranging from young startups to global behemoths and government agencies.

Where does your agency have offices?
PRecious Communications has Singapore, Indonesia, Malaysia and Thailand offices, and representatives across Australia, the Philippines and Vietnam. Through our partners at GlobalCom PR Network (GCPR), a network of global independent agencies, we can execute communications programmes in over 100 countries globally.

Do you have a particular area of focus? (e.g. tech, hospitality, finance)? 
Our practices serve local, regional and global brands:

• PRecious Edge counsels technology disruptors
• PRecious INC. provides high-level advisory to corporates
• PRecious Life supports lifestyle and consumer brands
• PRecious Sparks serves growing start-ups and investment firms

Who is the founder and why did they start the agency? 
PRecious Communications’ founder and Managing Director Lars Voedisch is a seasoned communications professional with 20 years of reputation management experience.

Originally from Germany, Lars transitioned from broadcast journalism to in-house and agency comms in Asia. At the onset of Southeast Asia’s 2012 startup wave, Lars founded PRecious Communications, developing a relationship-driven model supporting agility needs across the communications value chain.

Lars is a sought-after commentator, trainer and speaker with worldwide engagements.

Tell us about the leadership team. 
PRecious has a strong leadership team combining functional expertise with demain insights and an overall strategic business consulting approach.

Lars oversees PRecious Communications’ business direction, especially strategic international growth.

Prayaank Gupta, VP for Growth and Innovation, drives regional growth and leads PRecious Sparks. He has supported diverse brands - including startups and investment firms - from seed stage through exit, and beyond.

Robin Chang, VP for Brand Communications & Strategy, provides strategic direction in region-wide corporate, consumer and integrated marcomms practices, bringing 15 years of brand comms experience.

Sangeeta Sakhrani, Regional Head of Human Resources, builds on her 12-year HR experience, overseeing hiring to support PRecious Communications’ long-term multi-market growth.

PRecious Inc Practice Head Clarence Lim has over 12 years of in-house and agency PR and journalism experience, spanning verticals, including financial services, healthcare and government.

PRecious Edge Practice Head Rajiv Menon oversees enterprise technology clients across Southeast Asia, bringing 18 years of overall multi-market experience, including 12+ years in PR, in India, Australia, Malaysia and Singapore.

What is next for PRecious? What is the five year goal?
We’re aggressively expanding teams and offices in Greater Southeast Asia (GSA), following strong client momentum and SEA’s bullish outlook (650m population; $2.5Tn GDP).

We’re looking at US and Europe geographic extensions; expanding specialist teams, practices, partner networks, our communications & marketing value chain; JVs or acquisitions; and investments in people, expertise and technology.

All these will drive projected double growth by 2026.

In a sentence, describe your ideal relationship with a journalist. 
The ideal PR-journalist relationship thrives on openness, transparency and the shared goal of truth-based storytelling.

Tell us about a campaign you are currently working on or are particularly proud of.
Some of us being football fans ourselves, our team was stoked to work on LIVENow’s campaign around EURO 2020, which thankfully materialised despite COVID-19. This was the first time such a premium competition was available on OTT in Singapore, so we moved beyond traditional PR for a targeted approach. We curated alarm clocks (matches were held at 12am / 3am SGT) and European-branded snacks in branded survival kits to engage influencers who are football fans. We have done targeted giveaways through influencers.

We got some of the biggest Singapore-based football fans’ attention: Muttons on Class 95, national footballer Hariss Harun, celebrity Paul Foster. We engaged influencers with targeted followers in Singapore’s football community - Ash Hashim, Matthew Wong-Stewart, and ex-ESPN Star Sports host Kelly Latimer - driving hyper-targeted awareness among football fans.

Any key PR trends your agency is keeping an eye on?
We continue honing our integrated and marketing capabilities. For B2C, we’ve already built our creative team, which runs multi-market social media and influencer campaigns. For B2B, we’re growing our newsroom as a service offering, and creating insights-driven content marketing campaigns for brands.

What skill sets do you look for in new hires?
We hire based on attitude, culture fit and skills.