Special Australia has launched a stand-alone public relations business, Special PR, with offices in Sydney and Melbourne.

The new business, launched in response to growing demand for creative PR solutions, is being led by former Red Havas Managing Partner - Consumer and Brand, Alex Bryant.

Alex’s background prior to Red Havas includes roles as Managing Partner and Creative Principle at Finchco Agency, and three years as Agency Director at Map and Page, partnering with clients such as Westpac, Menulog and Fujifilm Instax. Alex also brings in-house experience, holding marketing, communications and digital roles at Westpac and Colgate-Palmolive.

Lindsey Evans, Partner & CEO Special Australia, said the launch of Special PR is a natural and logical next step: "Much of our most effective and creative work has a strong earned component and having a formal PR offering will help us to continue to elevate the creative standards and effectiveness of brand building, storytelling, and non-traditional marketing.

"Alex is an extraordinary human; she is absolutely at the top of her game, shares our ambition and values, and brings with her an incredible track record and respect from within the PR industry."

The company said the launch of Special PR in Australia further cements its trans-Tasman offering, with the model already proving successful in New Zealand, where Special PR launched in 2021.