Allison, formerly known as Allison+Partners, has unveiled a new brand identity, complete with a new name, logo, website and visual identity. With the rebrand, Allison sets its plan to evolve into a fully integrated marketing and communications consultancy with a global presence, from its origin as a traditional PR firm focused on earned media.

This rebranding initiative is a response to the need for a refreshed brand identity that aligns with the agency's current and future trajectory while highlighting its culture, global reach, integrated capabilities and approach.

"Today marks a significant milestone in our history,” says Scott Allison, Global Chairman and CEO of Allison. “The unveiling of our new brand identity represents not just a change in name and logo, but a bold declaration of our commitment to shaping the future of integrated marketing and communications. We have evolved alongside the industry, embracing innovation and expanding our global footprint. This rebranding is a testament to our team's dedication to excellence, creativity, and the relentless pursuit of solutions that drive meaningful impact for our clients."

Over the past 22 years, Allison has expanded its services, client portfolio and talent base. The agency also saw growth in the number of global assignments, with seven of its top 10 clients now represented across multiple markets, such as AB InBev, GE Appliances, Hewlett Packard Enterprise, IHG, Kyndryl and Revlon.