New Narrative has announced the opening of its London office to provide strategic communications advisory and editorial production services across the UK and EMEA. The regional team will be led by Jonathan Hopfner, Partner and Managing Director, EMEA, and Katrina Oropel, Global Commercial Director and Head of UK Office. 

The London office will work closely with New Narrative's Asia Pacific team to provide messaging development, campaign strategy and planning as well as research and thought leadership on themes including sustainability policy, AI and investment strategy. 
 
Jonathan, who relocated from Hong Kong to the UK earlier in 2023, commented of this launch, “We’re excited to be embarking on this next stage for New Narrative, which is very much in line with our own vision for the business and the demands of our client base for a more globally informed and integrated approach to the marketing and communications campaigns we help them develop."

“London is the ideal place to support our existing client relationships in the region and forge new ones,” said Katrina, who has also relocated from Hong Kong to oversee the new office and regional growth. “With our presence here, we’ll be able to support our clients in their effort to deliver insights and reach decision-makers regionally and globally.”