Independent brewery, Hawke’s Brewing Co. has appointed boutique agency, Rocket Comms to lead its public relations efforts following a competitive pitch process.

The partnership will see the agency continue to build on Hawke’s Brewing Co.’s brand, as well as an increased focus on the brewery venue and Lucky Prawn eatery through media famils, earned media placements, special events, influencers and social media amplification.

Hawke's Brewing Co. adds to Rocket Comms existing client roster, which comprises Peanuts, PAX Australia, Care Bears and Nanoleaf, among others.

Rocket Comms' Director & Founder, Rachel Robertson is looking forward to continuing this partnership with Hawke’s, stating: "Hawke’s is an iconic and innovative brewery producing award-winning beers as well as offering a ‘one of a kind’ brewery venue experience along with their delicious ‘Lucky Prawn’ restaurant - prawn toast anyone?

"The internal team are amazing collaborators and creative thinkers and we look forward to expanding the reach of the Hawke’s brand into a truly national brand, creating awareness about their quality beer portfolio, as well as further cementing the brewery venue as a 'must do' in NSW."