GO Group welcomes Banksia to the fold
Industry update

GO Group welcomes Banksia to the fold

Malaysia-headquartered independent media and communications consultancy network, GO Group (GO Communications), has formed a strategic alliance with Banksia (formerly Michelson Alexander), an Australia-based full-service strategic communications firm. The partnership marks the beginning of GO Group's expansion into the Asia Pacific and Australasia regions.

Banksia, helmed by Founder and Director, Steve Michelson (pictured right), is an agency that provides counsel and communications strategies on Australia's policy, politics and public affairs.

The inclusion of Banksia into the group aims to cement the network’s commitment to fostering collaboration and cross-pollination of skillsets within the global communications industry, from public relations, crisis communications and public affairs to total branding, even within the digital sector.

"We are thrilled to welcome Banksia to the GO Group family of agencies," said Chairman of the GO Group, Peter de Kretser (pictured left). "I am especially proud to be working together with Steve, not only because we’ve known each other for many years, but the value that he and his team of highly competent associates bring to the GO Group is truly second to none. Their combined extensive experience, particularly in public affairs, adds a strategic component to the GO Group”.

“We are buoyed by the opportunity to join the GO Group and are humbled by Chairman Peter de Krester’s interest in our specialised services," Steve remarked. "Joining the GO Group connects us to a network of specialist agencies and opens the door to international partnerships for the benefit of the Group’s existing and prospective clients.” 

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