Artemis launches in New Zealand
(Left to right: Caitlin Howie, Isobel Kerr-Newell and Beccy Churchill)
Isobel Kerr-Newell, CEO of VideoTaxi, has launched an independent and integrated communications agency, Artemis Communications. Based in Auckland, Artemis’ initial focus is on social and digital marketing, brand strategy and public relations, complementing VideoTaxi’s digital content production capabilities. The agency is already working with a range of clients across New Zealand and Australia in the insurance, wellbeing, FMCG, creative, sustainability and social change sectors.
Commenting on the launch,Isobel said: “Artemis is a response to client-led demand for a seamless, integrated suite of communications and digital content services. It will focus on building long-term value for its clients through work that drives connection, inspires action, impacts culture and creates meaningful change. I have long wanted to build a truly future-facing communications agency and now is the right time.”
Artemis will work closely alongside VideoTaxi, with Isobel moving to a Group CEO role, responsible for both businesses. Other members of the senior team at Artemis include Beccy Churchill as Group Account Director and Caitlin Howie as Social Media Lead. Jared Grib will also support the growth of Artemis as Group Business Development Director.
Isobel added: "Each of the team are natural problem solvers, trusted consultants in their respective fields and when combined offer a progressive alternative to the traditional agency model. Our strategy recognises that content is at the heart of modern communications, so we are thrilled to offer clients a full turnkey solution alongside VideoTaxi.
“In terms of the culture we are creating for talent, the focus will be on building an environment that puts our people at the centre of everything and truly values and cares for humans over the course of their career - an antidote for the churn and burn norm in our industry. Those who have worked with me before will know this to be true. I'm fiercely protective and supportive of our team and am passionate about creating a place that can flex and grow with people as they progress through the seasons of a rich and fulfilled life in and outside of work.”
Beccy Churchill added: “Communications isn’t just an industry - it’s a superpower. If you can harness it well, you can create real, powerful tangible change. I am thrilled to start this new chapter alongside Isobel and the wider Artemis team.”