Bastion appoints CEO for the ANZ region

Bastion appoints CEO for the ANZ region

Integrated marketing and communications agency, Bastion has appointed Cheuk Chiang as CEO for Australia and New Zealand. He will be responsible for driving business expansion, and have operational and P&L responsibility across Bastion’s ANZ business.

With a career rooted in innovation and leadership across creative, media, data and technology, Cheuk's previous roles include as CEO - Asia Pacific for Dentsu Creative, CEO - Greater North APAC for Dentsu, Chairman at AI start-up Mutiny, CEO - APAC at Omnicom Media Group, and CEO - APAC for PHD and MD at Cummins&Partners.

Bastion Group CEO, Jack Watts says the appointment represents a major step in the agency's growth: "We've been in business almost 15 years and it’s a thrill to bring in someone of Cheuk’s calibre to lead our business across ANZ. It’s a testament to the quality of our people, the trust our clients' place in our abilities and the fearless approach we have taken to building this agency over the years. We’ve got 300 plus people across seven offices in ANZ, and it’s critical now that we have someone leading the business working day in day out to solve our clients' biggest problems.

"We operate in a brilliant industry. We exist at the intersection between our clients and growth. That’s a seriously good place to be and we need to celebrate and revere that. That’s what we loved about Cheuk through what was an extensive process to appoint this role. He’s an evangelist for this industry and our transformative role in the world. We grow businesses, and I've never met a CEO or CMO who didn’t think that was a good idea."

Cheuk commented: "After spending time with Bastion’s key leaders, talent, and clients, I was super impressed with the strength and depth of Bastion’s capabilities. In a world where clients are struggling to survive and thrive against challenging market forces, they need help to not only better compete but also gain competitive advantage.

"Few agency groups can help them do this with the strength of integrated capabilities that Bastion has. Leveraging Bastion’s well stitched together offering and 'one stop shop' to help put clients in a position of strength as well as the ability to deliver industry leading innovation got me very excited."

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