Auckland based PR agency, Boyd PR (BPR) has retained the South Australian Tourism Commission (SATC) account following a competitive pitch. The agency first won the account in 2018 and has continued to inspire Kiwis to consider South Australia as a must-do destination.

BPR Founder / Owner, John Boyd said that going in as the incumbent could be a challenge, but the BPR team led by senior consultant Sarah Coney did a fantastic job: "We are thrilled to continue our relationship with the SATC team. More and more New Zealanders are discovering South Australia as an incredible destination, and we look forward to working with SATC over the next three years to continue to grow visitor numbers.

"With travel well and truly back, the sector is more competitive than ever. The thing we love about the SATC team is that they’re open to creative campaigns and ideas that truly showcase the uniqueness of South Australia through next-level experiences and content."