Independent PR and creative agency, Keep Left has been reappointed as Great Southern Bank’s consumer PR agency of record following a competitive pitch.

Activating across earned and owned channels, Keep Left will be working closely with Great Southern Bank’s marketing and communications team, with a scope of work that includes an always-on PR programme focused on consumer education, as well as thought leadership and research-led PR campaigns across topics including home ownership, financial literacy, clever money management, the cost of living and responsible banking.

Keep Left’s Sydney Managing Director, Katarina Farrell said: "The Australian property market presents a raft of challenges for buyers, particularly Gen Z and millennials, many of whom are putting off buying a house until later in life. That’s why we're pleased to be helping Great Southern Bank bring to life its purpose to help all Australians on the home ownership journey."