Great Southern Bank reappoints Keep Left as PR agency of record
Client win

Great Southern Bank reappoints Keep Left as PR agency of record

Independent PR and creative agency, Keep Left has been reappointed as Great Southern Bank’s consumer PR agency of record following a competitive pitch.

Activating across earned and owned channels, Keep Left will be working closely with Great Southern Bank’s marketing and communications team, with a scope of work that includes an always-on PR programme focused on consumer education, as well as thought leadership and research-led PR campaigns across topics including home ownership, financial literacy, clever money management, the cost of living and responsible banking.

Keep Left’s Sydney Managing Director, Katarina Farrell said: "The Australian property market presents a raft of challenges for buyers, particularly Gen Z and millennials, many of whom are putting off buying a house until later in life. That’s why we're pleased to be helping Great Southern Bank bring to life its purpose to help all Australians on the home ownership journey."

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