Independent creative communications agency, Cassette, has continued to grow its leadership team with the appointment of Sarah Hazen in the newly created role of General Manager, Sydney. She is the latest edition to the agency's leadership team, following the appointments of Creative Production Director, Richard Hollins, and COO, Laura Barta last year.

Formerly Managing Partner of WPP’s Sibling Agency, Sarah will work closely with CEO, Jessica White, and Communications Director, Jess Nunns, to lead Cassette’s Sydney operations. She brings 15 years’ experience within creative communications agencies spanning London, New York and Sydney, leading strategic brand communications for lifestyle and destination brands including Scentre Group, Netflix, W Hotels of New York and eBay.

On the appointment, CEO of Cassette, Jessica White said: "There’s been a real momentum building in the agency over the past year. We’ve been looking for the right people, with integrated capabilities and a strategic mindset, to continue to deliver exceptional outcomes for our clients. I’m thrilled to round out our leadership team with Sarah, who I know will make long lasting, tangible impact to both the work and culture in this next phase of Cassette."