Powered by The World of Chinese Magazine, Middle Earth - China's Cultural Industry Podcast puts the spotlight on an industry often neglected by the international press. Host Aladin Farré and guests share their knowledge and experience on new trends and business opportunities in China's cultural market. Over 250 key industry people have been interviewed in close to 100 episodes.

Team:
Aladin Farré and The World of Chinese

Audience:
English listeners
North America: 40%
Europe: 25%
Greater China: 25%
Rest of the world: 10%

Frequency:
Once a month

Downloads:
2,000 per month on the entire catalogue

Availability:
Major podcast platforms including Apple Podcast, Spotify, and Xiaoyuzhou