Paradigm Consulting has added two new sustainability-focused accounts to its roster:

• The agency has partnered with Singapore-based natural capital asset management firm, Lestari Capital. Paradigm will drive messaging, positioning and issues planning to support the firm's Rimba Collective. The team will also create and implement Lestari Capital's crisis comms protocol and media train its CEO.
• The agency has also been named the sole communications partner for ReThink HK, a business event for sustainable development. This will be the consultancy's second year partnering with ReThink HK. 

“ESG and sustainability issues are key concerns for companies as they navigate the complexities of consumer expectations and global issues around reporting requirements, greenwashing and accountability,” said Tim Nicholls, Co-Founder of Paradigm Consulting. “We are delighted to have expanded our work in this area with assignments from Lestari Capital and ReThink HK, leaders in sustainability solutions and sustainability thought leadership."