Independent digital marketing and PR agency, Compass Studio has been tapped-in by Ben & Jerry’s to launch the brand’s first Scoop Store in Byron Bay.

Compass has already been working with Ben & Jerry’s through PR to support their Save our Southern Sea campaign, and now will be adding integrated campaign planning to their remit.

Co-founder and Co-director of Compass Studio, Luke Dean-Weymark said working with Ben & Jerry’s has been a dream: "Since beginning work with the Ben & Jerry’s team, they’ve exemplified what it means to be a conscious, impact-led brand.

"Their passion, trust, and can-do-attitude to anything we suggest has made them a dream partner. We’re incredibly proud to say that we get to work with brands like Ben & Jerry’s who put their mission and purpose first, and to be a part of campaigns that truly have a positive impact on individual and community level but also the planet. And besides, who can say no to free ice cream!"