Independent PR and digital marketing agency, Compass Studio, has launched new branding and positioning to solidify its position in what it describes as an increasingly occupied space in purpose-led marketing. 

The rebrand, led by global purpose-driven creative agency, TMRRW, reflects the agency's new mission - Compass exists to amplify the impact of world-bettering brands - with natural and earthy tones traditionally associated with sustainability gone, and bright impactful colours taking their place.

Co-founder and Co-director, Natalie Dean-Weymark said Compass Studio's new branding is a sign of how the market has changed and how the agency has changed since launching in 2017. "In a purpose-driven marketing landscape awash with neutrals, the new Compass Studio is bold and bright. But to us, looking at our peers and the client partners who we get the privilege of working with each day - the future is bright, but it will take bold action to get us collectively where we need to be for people and the planet."

Since launching in 2017, the brand had specialised in public relations, digital content strategy, and digital, social and performance marketing; however, over recent years has expanded its service portfolio to include partnerships, media buying, influencer marketing, events, and internal communication strategy.