Shoebridge Knowles Media Group (SKMG) has been appointed as communications agency for beverage and lifestyle brand, Seoul Tonic, effective immediately.

Launched in late 2022, Seoul Tonic is based on a seventh-century remedy for hangovers, anti-inflammation and overall wellbeing.

On the appointment, Seoul Tonic Founder and CEO, Sophie Hood, said: "We’ve built a very loyal, almost fanatical, consumer base in Sydney since launch. The next few months will see Seoul Tonic begin to stretch its wings and move to national distribution, with some big announcements to come. It’s the perfect time to join forces with SKMG to build and amplify our story. Exciting times ahead!"

SKMG Co-Founder and Partner, Andrew Knowles, said: "Disruptive, innovative, sustainable, 100% natural, and – quite frankly – very cool, Seoul Tonic is an amazing product with a fantastic backstory and an authentic connection to one of the world’s most compelling cultures. On top of that, Sophie is a brilliant young entrepreneur. We’re thrilled to work with her and the team to help build this brand."