Sophie Sophaon has joined Prudential’s group head office in Hong Kong as Senior Director, Corporate Affairs. With nearly two decades of global financial and corp comms experience, Sophie will lead external comms to help drive corporate initiatives and reputation building amongst stakeholders.

This appointment marks the conclusion of Sophie's decade-long tenure at Kreab, where she was Managing Partner in Hong Kong and briefly led operations in the Singapore office. Her agency career started at New York's Walek & Associates, where she provided comms support to alternative and traditional asset managers.