Earned-led culture agency, Example has promoted Daniel Goldstein to Head of PR. In the new role, Daniel will work closely with the strategy and creative leads to drive the development and execution of earned campaigns for high-profile venues, precincts, and brands. He will also oversee the PR team, which includes publicity managers, Amy Chilcott and Ellie Lee.

Daniel has been with the agency over four and a half years, and has spearheaded campaigns for a wide range of brands, including Smirnoff, The Singleton, Talisker, and JW Marriott.

Example's Managing Director, Rebecca Jarvie-Gibbs said: "Daniel's instinct for what is driving the media conversation and relentless pursuit of results make him an ideal leader to propel our mission forward.

"Daniel's passion for elevating brands through earned media is infectious, and his leadership style inspires creativity and drive. Under his guidance, we’re excited to see our PR division continue to push boundaries and set standards of excellence in the industry."

Joining the Example team is Talent & Influencer Manager, Asha Overstone. She will be responsible for overseeing talent requirements within earned campaigns and is tasked with building strong relationships with influencers, ambassadors, and content creators.